Pirelli Success Story
Data, seen from the driver’s seat
Pirelli had a storytelling problem. The shift from selling out of a catalogue to selling on data, across 160 countries and 18,000 dealerships, is on paper a matter of platforms and integrations: real, consequential, and unreadable to anyone who doesn't work inside it. Salesforce asked us to turn it into a story.
The idea was not to explain the technology but to put it in front of someone who meets it without knowing. The film runs on two lines. The company's leadership, with chief executive Andrea Casaluci, tells the decision; a parallel narrative line follows a customer at the far end of the same service. The edit crosses them, and what is a platform from the inside becomes, seen from outside, someone who gets in touch before the problem arrives.
It is the Salesforce Customer Success Stories format, shot at Pirelli's headquarters in Milan between the working floors and the company's historic wing. The film ran on Salesforce's own channels and was screened on the main stage at Dreamforce.
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The project on Salesforce
→Putting drivers first: Pirelli gets proactive with data