Google Ads & Digital Advertising Consulting
The creative and the campaign made by the same people, so neither one can blame the other.
A good video with the wrong targeting is money spent on the wrong audience; a good campaign with a weak video is money spent teaching people to skip. We consult on Google Ads, YouTube, Meta and LinkedIn advertising for the companies we produce for, and for those that need an outside view on campaigns already running.
The service is usually included in our production packages. Our team includes people who specialise in paid campaigns, so the media plan and the creative plan are written at the same table.
What we do
Campaign structure and set-up on Google Ads, YouTube, Meta and LinkedIn. Audience and keyword strategy. Creative planning: which versions of a video go to which placement, and what each one has to say in its first seconds. Budget allocation and a test plan. Tracking set-up with Google Tag Manager and GA4, so results are measured on your site and not only in the ad platform. Monthly optimisation and a plain-language report.
How we work
We start from the goal, in numbers: leads, sign-ups, views of a launch film, attendance at an event. We look at what you have run before and what it cost. Then we propose a structure, a budget split and the creative each channel needs, produce the missing pieces, launch, and adjust every week for the first month.
We say no to campaigns that cannot work with the available budget, and we say so before spending it.
Frequently asked questions
Do you manage the campaigns or only advise?
Both, depending on what you need: full management for a launch period, or an audit and a set-up your team runs afterwards.
Is the advertising consulting included with a video production?
Usually yes, when the video is made for a campaign. A stand-alone audit or management of existing campaigns is quoted separately.
Which platforms do you work with?
Google Ads (Search, Display, YouTube), Meta (Facebook and Instagram), LinkedIn Ads, and comparable platforms when a project requires them.
Let’s talk about your project
Tell us what you need to communicate, to whom and by when. We answer within one working day with a first idea and a clear quotation.