Branded Content
Content people would watch even if it were not sponsored. That is the whole test.
Branded content works when the audience gets something out of it: a story, a piece of knowledge, a moment of wonder. The brand earns attention by giving, not by interrupting. We produce branded content in Milan for companies that understand the difference, and we are honest when a brief is actually asking for a commercial.
Our film for Heroku and Cap4 Lab put a racing car, live telemetry and a cloud platform in the same story; the circus performance of Magdaclan for Salesforce Live turned an event moment into a piece worth watching on its own.
What we produce
Brand documentaries and mini-series. Narrative branded films built around a real character or a real place. Editorial video formats for a brand's channels: interviews, how-to series, behind the scenes of a product or a craft. Content for partnerships and sponsorships, where two brands share one story, and event content designed to live beyond the event.
How we work
We begin with the audience and the platform, then look for the story that connects them to the brand without forcing it. Concept, treatment and format are developed with your marketing team; production and post-production are ours, from the first location scout to the last subtitle.
Because we also design social strategies and run digital advertising, a branded content project can come with its distribution plan, so the film is made for the channels it will actually live on.
Frequently asked questions
What is the difference between branded content and a commercial?
A commercial asks for attention; branded content earns it. In practice, branded content is longer, it is chosen rather than served, and the brand is part of the story instead of the subject of it.
Can branded content be measured?
Yes: watch time, completion rate, shares and, for gated content, leads. We define the metrics with you before the shooting so the format serves them.
Do you produce series?
Yes. Series are the most efficient form of branded content: one production setup, several episodes, a recognisable format that builds an audience over time.
Let’s talk about your project
Tell us what you need to communicate, to whom and by when. We answer within one working day with a first idea and a clear quotation.