Web Advertising & Social Video
The first three seconds decide everything. We plan them before the shooting, not after.
Online advertising has its own grammar: a hook before the skip button, sound that works with and without audio, a frame that reads on a phone held in one hand. We produce web video ads for YouTube, Meta and LinkedIn campaigns, and the organic videos brands publish on their own channels to build an audience without buying it.
Our explainer for Salesforce Italy, What is CRM?, was written for exactly this use: a short, light narrative that makes a technical subject watchable on a feed.
What we produce
Pre-roll and in-stream ads for YouTube, from 6-second bumpers to 30-second stories. Video ads for Meta and LinkedIn campaigns in 9:16, 1:1 and 4:5. Explainers and product videos for landing pages. Organic content series for a brand's own social channels: founders talking, behind the scenes, how-to formats, event recaps.
Every piece is delivered as a family of versions with native subtitles, safe-area-checked for each platform, ready for the media team to upload.
How we work
We start from the media plan, not from the idea: which platforms, which placements, which audiences. Then we write for the placement, shoot in a way that covers every aspect ratio natively, and cut versions that are built for the platform rather than adapted to it.
For organic content we set up a production rhythm: a shooting day that yields weeks of material, an editorial calendar, and a consistent look that makes each post recognisable. When a brand wants to produce content in-house, we design the studio and train the team (see in-house studio setup).
Frequently asked questions
Do you also run the advertising campaigns?
We can. Our digital advertising service covers Google, Meta and LinkedIn campaigns, and it is usually included when we produce the videos, so the creative and the media work together.
How many versions do you deliver?
As many as the plan needs: typically a 16:9 master plus vertical and square cuts, a 6-second bumper and subtitled versions. We agree the list before shooting, so nothing is a re-edit afterwards.
Can you produce content for our social channels every month?
Yes. A monthly or quarterly production rhythm is the most efficient way to keep a channel alive, and it costs less than single one-off videos.
Let’s talk about your project
Tell us what you need to communicate, to whom and by when. We answer within one working day with a first idea and a clear quotation.